Clearly, strategy and economics differ along one critical dimension. Strategy is concerned descriptively with firms and normatively with the tasks of managers, whereas economics is concerned descriptively with the entire economic system and normatively with the effective functioning of that system. Nonetheless, the overlap is considerable, and both management scholars and economists have ransacked economic thought for inspirations to strategic theory and managerial practice.
Introduction: Strategy and Economics
PART ONE: FIRM BOUNDARIES.
1. Introduction
2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
3. The Vertical Boundaries of the Firm.
4. Study Case: DELL
PART TWO: MARKET AND COMPETITIVE ANALYSIS.
5. The Functioning of Markets
6. Industry Analysis: SAMSUNG vs DELL
PART THREE: STRATEGIC POSITION AND DYNAMICS.
7. Industry Economics and Strategic Positioning
8. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.
(Assignment study)
PART FOUR: INTERNAL ORGANIZATION.
9. Strategy and Structure.
10. Environment, Power, and Culture.